Outstanding customer experience analysis & news
First Edition - Digital Zenith Benchmark
Ocean82 benchmarks your relative, perceived, performance. Its purpose is to help you win, keep and nurture customers in your quest for sustainable, profitable, growth. By gauging the feelings and thoughts of your customers, in relationship to their commitment to your brand and rival brands, you can obtain a baseline measurement of customer loyalty vis-à-vis your competitors.
"The winner in its genre most effectively aligns customer experience with customer expectation compared to rivals."
Day-to-day experience overrides marketing communications in its importance for building brand.
Nevertheless, approximately 20% of business people do not believe their business stands out when it comes to achieving world-class marketing commuication. Coupled with the finding that only about 13% think that their organisation excels at delivering a world-class day-to-day experience, this leaves close to 9 out of 10 businesses with more work to do - many significantly, indicating the scale of the problem and its rising importance on management agendas.
Independently produced research reports are available to download from the online bookshelves. These are accessed by authroised clients after login.
Aiming always to provide a superior total value package to earn your trust.
To be successful we must work with you to achieve our mutual goals.
Embracing a culture of creating the future first while treating people with respect and having fun along the way.
Striving to move beyond quality excellence to total business excellence by putting the customer at the centre of all we do.