Outstanding customer experience analysis & news
Total Telecom Congress
First Edition - Digital Zenith Benchmark
Ocean82 benchmarks your relative, perceived, performance. Its purpose is to help you win, keep and nurture customers in your quest for sustainable, profitable, growth. By gauging the feelings and thoughts of your customers, in relationship to their commitment to your brand and rival brands, you can obtain a baseline measurement of customer loyalty vis-à-vis your competitors.
"The winner in its genre most effectively aligns customer experience with customer expectation compared to rivals."
Day-to-day experience overrides marketing communications in its importance for building brand.
Nevertheless, approximately 20% of business people do not believe their business stands out when it comes to achieving world-class marketing commuication. Coupled with the finding that only about 13% think that their organisation excels at delivering a world-class day-to-day experience, this leaves close to 9 out of 10 businesses with more work to do - many significantly, indicating the scale of the problem and its rising importance on management agendas.
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