Aligning customer experience with customer expectation - new Ocean82 award launched today
Nov 1, 2014
A large number of organisations are failing to track and understand what drives customer preference. This leads to few organisations that are able to link the quality of their brand experience to its impact on business value.
Ocean82's report, The Total Brand Experience, published last week tracks major global service providers to test who most effectively aligns expectation to experience, ahead of rivals.
Orange Business Services is the first winner of the new Ocean82 brand award which recognises its number 1 ranking in the network service provider category.