Differentiated Customer Experience - Just Published
Aug 6, 2014
Ocean82 announced today the release of its report Differentiated Customer Experience.
Janet Watkin, CEO of Ocean82 said, “To differentiate a service provider must be assessed as markedly ahead of it's next rival. It must be perceived as best in class, from the user viewpoint.”
The report 'Differentiated Customer Experience' assesses perceived performance on brand, network and customer care for a basket of major global service providers.
It is noteworthy that in many areas there is no perceivable difference between several service providers, leading to price as the most important choice criteria. However, there are some striking exceptions. For example, Orange Business Service differentiates on meeting customer requirements, AT&T on prompted awareness of brand name and NTT Com on accurate bills.
Customers can now view their highlights online in the new digital library.