Top customer priorities revealed for global data VPN and hybrid networks
Mar 21, 2016
Customer experience research indicates that top customer priorities are network reliability, availability and security.
“Doing well on what matters most to customers and doing it better than competitors is a recipe for business advantage" says Janet Watkin,” Director at Ocean82. “The difficulty is that in order to survive in this tough global data VPN market place, under an increasingly turbulent economic outlook, the level of customer satisfaction in these areas must be exceptional not merely acceptable. Failure in these basics is a major catalyst for change in an otherwise risk averse group of buyers and sellers.”
The main findings from the latest studies, now available to preview by customers, demonstrate the likely winners and losers in the ongoing battles to prevail, in that most elusive space - the hearts and minds of customers.